कामैस्तैस्तैर्हृतज्ञानाः प्रपद्यन्तेऽन्यदेवताः।
तं तं नियममास्थाय प्रकृत्या नियताः स्वया।।7.20।।
।।7.20।। भोगविशेष की कामना से जिनका ज्ञान हर लिया गया है ऐसे पुरुष अपने स्वभाव से प्रेरित हुए अन्य देवताओं को विशिष्ट नियम का पालन करते हुए भजते हैं।।
The compound word hrta-jnanah means one whose spiritual intelligence has been diverted by distortion. This is due to their inherent natures, innate attributes and over attraction to sense gratification. Being enslaved by cravings they choose a path away from Lord Krishna which looks most likely to grants them their material desires and they ingratiate themselves unto the demigod of their choice. The Supreme Lord is not averse to those who worship the demigods but He makes a distinction between worship to Him and worship to others. The results of worshipping all other gods is temporary and fleeting because the inherent power invested in them has limitations being only applicable to the material worlds; but the results of worshipping the Supreme Lord are permanent and eternal because unlimited power is possessed by Him
