येऽप्यन्यदेवता भक्ता यजन्ते श्रद्धयाऽन्विताः।
तेऽपि मामेव कौन्तेय यजन्त्यविधिपूर्वकम्।।9.23।।
।।9.23।। हे कौन्तेय श्रद्धा से युक्त जो भक्त अन्य देवताओं को पूजते हैं? वे भी मुझे ही अविधिपूर्वक पूजते हैं।।
Lord Krishna speaks this verse to alleviate any doubt that He is the sole recipient and ultimate goal of all Vedic yagnas or offering and propitiation as enjoined in the Vedas. Now begins the summation. Superior by far to the worshippers of the demigods for desired results as found in the karma kanda or rituals for fruitive reward section of the Vedas are the Vaisnavas the exclusive devotees of the Supreme Lord Krishna or any of His authorised incarnations or expansions. The Vaisnavas are infused with bhakti or loving devotional service for the Supreme Lord and are without any desires for anything that is not directly associated with Him. The worship of Brahma or Shiva or the demigods is also worship of the Supreme Lord as it is He who they are worshipping but it is indirect. Also to perform Ashwemdha or other such Vedic rituals for desire of rewards is also worship of the Supreme Lord as it is He who sanctions such rewards but it is not direct as well. The Agni Purana states: That the spiritually intelligent verily regard the demigods who are the directors and managers of different aspects of creation as Vaisnavas and that is their service to the Supreme Lord. It should be noted that upasana or meditation on the attributes of the Supreme Lord as paramatma the Supreme Soul within the etheric heart of all sentient beings as well as meditation on His qualities and lilas or divine pastimes is in and of itself the Supreme State.
