यान्ति देवव्रता देवान् पितृ़न्यान्ति पितृव्रताः।
भूतानि यान्ति भूतेज्या यान्ति मद्याजिनोऽपि माम्।।9.25।।
।।9.25।।(सकामभावसे) देवताओंका पूजन करनेवाले (शरीर छोड़नेपर) देवताओंको प्राप्त होते हैं। पितरोंका पूजन करनेवाले पितरोंको प्राप्त होते हैं। भूतप्रेतोंका पूजन करनेवाले भूतप्रेतोंको प्राप्त होते हैं। परन्तु मेरा पूजन करनेवाले मेरेको ही प्राप्त होते हैं।
The word vrata means sacred resolve and undertaking. Those whose resolve and willingness to perform ceremonies to the demigods such as darsa purnamasa for the full moon etc. desiring entry in the heavenly planets worship Indra the celestial chief and join him there. Those who determine to offer profuse ritualistic ablations in honor of the ancestors go to Pitriloka the realm of the ancestors. Those who undertake to worship demons, ghosts and spirits go to the realms of the respective elemental spirits of those invoked. But those who with devotion judiciously offer all propitiation and worship to the Supreme Lord Krishna who exists inside as paramatma the supreme soul and whose transcendental body comprises all of the demigods attains the Supreme Lord eternally. The votaries of the demigods share the joys of the heavenly kingdoms for an allotted time and then they fall down but those who direct their rituals, ceremonies and worship to the Supreme Lord. Who is without beginning, without end. Who is omniscient, omnipresent, omnipotent and infallible. Who is a vast ocean of multitudinous attributes and infinite glories. Who is measureless bliss personified and from whom once attaining there is no return to the worlds of mortals. Next will be given another distinguishing characteristic of Lord Krishnas devotees.